This was

The Problem

Peniel Solutions had a robust but dated website that did not effectively communicate their products and services. For a technology company that offers a multitude of services, a website lacking clear messaging and a modern feel was a major problem. PSL approached us looking to rebrand and create a modern and user-friendly website that would help them connect with potential customers and improve conversions.

This was

Our Solution

To successfully transform their website, we re-organized their significant list of services and solutions into an easy-to-navigate menu that allows users to quickly find applications for their business’ specific industry. We worked closely with PSL to craft content and messaging targeted towards their clients’ particular needs and designed the site to be graphics-driven in order to avoid heavy text and to keep visitors on-site.

As part of this large project, we also redesigned the Peniel Solutions logo to provide the organization with a distinct new identity. Working closely with the decision makers at PSL, our team went through dozens of iterations, tweaking the logo until PSL felt that the new design adequately represented the company and their vision. In the final design, the bold text represents the impact of the company’s powerful solutions while the circular bands of color that wrap the text connote unity, teamwork, and their all-in-one suite of offerings. Check out some of the variations of the logo below.